29.05.2011
The intranet does not have to be fun to make employees
happy
This is another article in which I try to create adoption and
acceptance for the intranet in the organisation. I will take
another angle and look at what motivates employees and what
role the intranet can play to create happy employees. I
believe we all agree that organisations need happy employees to be
successful. It is another way of identifying good content for the
intranet.
How employees are motivated
After research on the Internet I
learned that there are many theories on how to motivate employees.
I definitely do not want to interfere with these discussions, but
for this article I selected these four general more or less
accepted motivators:
- Money - simply put: employees expect a
fair financial compensation for their effort
- Creativity - We are all unique human
beings and we all want to put our personality and ideas into our
work
- Recognition - A shoulder tap is in many
situations more worth than a financial raise / bonus
- Future - is the job secure, what are the
options to grow in the organisation
Let's apply these to the intranet.
Money
The reward that is paid and everything else that is related to
money: compensation, bonuses, expenses, employee benefits and
promotions
[more]
The salary of employees is not related to the time they
spend on the intranet.
Make sure that all information related to the salary can
be found on the intranet:
- When it will be paid (online access to salary slips)
- How the variable pay is calculated
- An overview of timesheets (the hours worked)
- Salary matrixes (these should be up to date, otherwise they are
worthless and seriously harm the trust in the intranet)
- Information about profit sharing

But there are more things related to rewarding except
the salary:
- Employee benefits (e.g. group insurance, cheap loans, day-care
and other perks)
- Declarations. Make it easy to submit expense declarations and
also make it clear when they get paid.
- Bonus calculation forms
- Provide access to up to date procedures and policies, ideally
have the procedures automated in online forms and provide automated
feedback of the latest status.
Online service
provision is the key here!
These tasks and procedures are perfect candidates to be
automated on the intranet (e.g. the expense declaration form)
Showing the latest status of a transaction can be of great
value, e.g: "waiting for approval" for a declaration -
I once was waiting for a declaration to be paid for over two
months, then to find out it was waiting for approval of a manager
who was on maternity leave.
Make the procedures clear and transparent: "the amount will
be transferred to your account within two weeks after
submission".
Each organisation has different ways to reward
employees. See what is done in your organisation and provide this
information on the intranet! Make sure that all possible questions
are answered and make the procedures as transparent as possible.
Having outdated information is almost a mortal sin.
Creativity
Employees are expected to express their creativity in their
work, not on the intranet, unless the intranet is their
job.
The most important thing for employees is that the information
for doing their job is available on the intranet. Quick and easy
access to this information is a key factor for the success of the
intranet. This improves the efficiency of the organisation and also
makes the employees happy.
But this is not creativity. Creativity involves original
thinking and producing; and the intranet is the ideal
platform to share ideas and knowledge.
This can be facilitated best by the so called
"collaboration or social" tools. Empower the
employees by providing a space for open communications. Create
forums, wikis, blogs and project areas on the intranet where
employees can share their ideas, visions and creativity.
- Create a space where employees can ask questions to e.g. solve
a difficult case (and get creative answers from colleagues)
- Blogs from colleagues will inspire for more creativity, the
posts and their feedback are often good food for thought.
- Open communications will encourage interaction between
employees and take away traditional information/knowledge
hubs.
- Another article with great ideas: "
The need for intranet collaborative and discussion spaces" by
@Wedge
Recognition
Employee recognition is often limited in organisations. The lack
of recognition is what employees most complain about.

Some hints for building some recognition in your intranet:
- When developing the employee profile, pay attention to giving
employees an option to complete their own details
- Put some effort into linking people to content, content to
people and people to people on the intranet
- Creativity on the intranet (see above) can also result in
recognition for the employees. It is a double cutting knife: When
employees are creative in a social intranet, communities will
emerge with the recognition that comes with that
- Employee recognition is a difficult topic because it needs to
fit in the corporate culture (or not!). Also an interesting idea: "
Enhance the intranet with the gaming theory" - an article by
@Alex_Manchester
Future
The intranet cannot guarantee job safety. Jobs will continue
to be uncertain in the 21th century.
But on the bright side: There are many opportunities to take
control of your personal development.
The intranet can help employees to make better choices with
respect to their future career with:
- Career paths
- Online Training programs and access to training material
- Knowledge management
- Up to date Skills matrices
- Vacancies
- Job descriptions
- Success and non success stories about the company in the real
world. Yes, don't be surprised that many employees don't know
how or what the company is actually doing
- True and open information on the corporate strategy (as far as
possible)
A good intranet will make the organisation better. An
organisation can only be really successful when it is well
organised internally.
Be open and transparent and demonstrate that to the
employees.
Final thoughts
I bet that most intranets do not have all this information or
tools. Does your organisation care about their employees. Can you
look them right in the eyes? Then make this available on the
intranet, it will give a higher value of the intranet and
in return you will get happier employees.
Don't forget to make these things easy accessable on the
intranet, because these are the topics the employees are most
interested in. Task based, user centric.
I know it is a challenge to keep all the information up to date.
You should really pay attention to the information
architecture. It would be a good idea to link the
information in the intranet directly to the real information. How
often people have to write content twice - one time for their own
records and the other time for the intranet, the latter they will
often 'forget'. This is a classic receipt for intranet failure!
This all sounds so obvious; now get it on the
intranet!
More reading
A collection of articles about
collaboration on the intranet on
IntranetLounge
The article as PDF (134.63 kb)
You can follow me on twitter at @BasZurburg (http://twitter.com/BasZurburg).
I mostly tweet about intranets and changing corporate environments
due to new thinking.
Tags: intranet